THE FINANCIAL HUB OF SCOTLAND
AND WORLD CLASS DESTINATION

EDINBURGH

The financial hub of Scotland, Edinburgh ranks ahead of Monaco, Jakarta, Rome, Helsinki and
Moscow in the Global Financial Centres Index 2018 and is a Mecca for both international and
domestic tourists.

EDINBURGH IS THE MOST VISITED UK CITY FOR CHINESE TOURISTS OUTSIDE OF LONDON, WITH VISITOR NUMBERS GROWING 55% YOY
(SOURCE: EDINBURGH TOURIST ACTION GROUP)

OVER 4M
ANNUAL TOURIST VISITS TO EDINBURGH CITY CENTRE*

DELIVERING A TOTAL EXPENDITURE OF
£1.46B
AN AVERAGE DAILY SPEND OF £101.84 PER PERSON

EDINBURGH
Porta map

An affluent catchment

More educated urbanites, wealthy executives and aspiring singles*

Current shopper value
35%
above Pragma benchmark

*Above national average
**Within a 30 minute drive

Purchasing power per capita exceeds that of both UK outlet centres & UK urban outlet centres**

HIGHEST
SPENDING
AGE GROUP

Adults aged
25–44 years old –
over represented*

952,000
PEOPLE WITHIN A
60-MINUTE DRIVE
OF THE SCHEME